Saturday, August 22, 2009
Killing creativity with voice over traslation in television advertisments (TVC)
There are some good adverts like the Jagadamaba Cement Advert (below) and Nepal Samachar Patra (below) but the voice over ads of Fanta, Fair and Handsome and a lot others makes me feel what do the Advertisement and media companies do here??
Translate the jingle and use some words you are done, no copy writing, no copy editing, no jingle composition, no model selection, no shooting. Just some video editing with voice over and the deal is sealed.
But again when I see voice over ads I think we can do better but we are not given a chance to portray our creativity. I hope we don't have to watch adverts like below in future:
I really hope this scenario changes and it changes soon. Let's vote for Nepali adverts by and for the Nepali people.